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Having naming issues? You are not alone.

People are trusting us with their finances and TryDave just didn't seem to give me the same confidence as

source: Namepros

Jason Wilk
Co-founder, CEO
Company: Dave
Domain name:

The problem with not having the .com of your name is that it signals weakness.


Paul Graham
Entrepreneur, VC, Co-founder
Y Combinator

Standing out just gets harder when people confuse you with other companies.


Noah Kagan
Company: Sumo
Domain name:

We were spending around $10,000 per month on Google AdWords and other pay-per-click services, which wasn’t really a great investment.


Ben Carmitchel
President & CEO
Company: Data Recovery
Domain name:

We’ve grown over the years – and we’re now much more than a taxi app. This new brand is an important evolution that represents our goal to outserve our customers.


Anthony Tan
Group CEO and Co-Founder
Company: Grab
Domain name:

We saw our customers confusing us with some of the other companies in the industry, and wanted to remedy that issue. Our service is so different and unique in comparison with the competition that these confusions might cost us a lot of opportunities.

source: Namepros

Oliver Dlouhy
Company: Kiwi
Domain name:

(The entire team's) main concern is the length of along with its difficulty to type. At thirteen characters and consisting of three words, their concerns were well founded.

source: Namepros

Tuft & Needle
PR Department
Company: Tuft & Needle
Domain name:

DoorBot was an awesome name but not a name that you can build a long lasting meaningful business around.

source: Namepros

Jamie Siminoff
Company: Ring
Domain name:

I love to help brands grow. Schedule an introductory call with me and see how I can help take your business to the next level.

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Your naming guide

My name is Tracy Fogarty and I have over 25 years of experience in helping businesses develop and empower their brands. Creative and result oriented, I strive to work with brands that are beyond time and fashion, based on unique values and ideas.

I am your connection with the domain owner. My aim is to understand your business, evaluate your proposal and present your application to the domain owner. You can learn more about me on my website or schedule an introductory call via the form here.

It has been my honor to work with
...and hundreds of others.

Human nature teaches us that the average person is more concerned about losing something rather than gaining. If Steve Jobs had that attitude, we would still be carrying a Blackberry. If you don't believe you are big enough, important enough, and here to stay, how do you expect your clients and business partners to believe it?

“Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it."

Philip Kotler
Author, Marketing Professor, Economist and Consultant, Founder of World Marketing Summit

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The facts

Henry Ford once said "Whether you think you can, or you think you can't – you're right". From a marketing standpoint, that is exactly the message you're sending to your clients when you don't operate with the best version of your chosen name.

In this day and age there's no reason for a company in France not to do business in Australia, or for a company in the United States not to do business in Sweden. The Internet made the world a smaller place so Think Big, Think Global, and make a name for yourself. On the internet, you are the master of your own Domain.


"We saw a big growth with our repeat customers. We had an average return of repeat customers of over 200% from where it originally was and that was definitely attributable to the brand. When you are Pacific Pillows, you can stumble across a bunch of pillow sites, but when you are, its pretty clear that there is only one"

Craig Clark,


"Do you know how many companies have “Sumo” in their name? It’s a lot. You wouldn’t believe how many times someone has come up to me and said, “Oh, are you also like (completely unrelated to us) sumo?”. That’s why we went right to the source. There are many copycat Sumo names in the market but by owning we’re positioned as the original. We are the"

Noah Kagan,


"My mobile was ringing for three days. We’ve got a huge number of calls from people sitting in and out of our business, my mailbox was full of messages and congrats. Our marketing team received many emails from our clients saying we’ve made something huge. We expected people will react somehow but no one thought it gonna be so positive and massive."

Greg Warzecha,


"Overall, the reaction and feedback from all stakeholders has been very positive; it is simple and easy-to- remember, reflects our brand values and proposition very well."

Team at


"About 70% of traffic comes from the domain directly – we don’t have to purchase the keywords as much any longer.  The domain name is pretty valuable in and of itself."

Tor Sweeney,

"We saw a 40% increase in traffic immediately after securing our preferred domain"

John Furneaux,

word of mouth

"You will lose all word of mouth marketing if you don’t have a good name. Most people choose their name because the domain is available. That’s a really bad idea. I spent 3 months and $182,000 negotiating for, and it was the best purchase I ever made."

Aaron Patzer,

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