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Having naming issues? You are not alone.

People are trusting us with their finances and TryDave just didn't seem to give me the same confidence as

source: Namepros

Jason Wilk
Co-founder, CEO
Company: Dave
Domain name:

The problem with not having the .com of your name is that it signals weakness.


Paul Graham
Entrepreneur, VC, Co-founder
Y Combinator

Standing out just gets harder when people confuse you with other companies.


Noah Kagan
Company: Sumo
Domain name:

We were spending around $10,000 per month on Google AdWords and other pay-per-click services, which wasn’t really a great investment.


Ben Carmitchel
President & CEO
Company: Data Recovery
Domain name:

We’ve grown over the years – and we’re now much more than a taxi app. This new brand is an important evolution that represents our goal to outserve our customers.


Anthony Tan
Group CEO and Co-Founder
Company: Grab
Domain name:

We saw our customers confusing us with some of the other companies in the industry, and wanted to remedy that issue. Our service is so different and unique in comparison with the competition that these confusions might cost us a lot of opportunities.

source: Namepros

Oliver Dlouhy
Company: Kiwi
Domain name:

(The entire team's) main concern is the length of along with its difficulty to type. At thirteen characters and consisting of three words, their concerns were well founded.

source: Namepros

Tuft & Needle
PR Department
Company: Tuft & Needle
Domain name:

DoorBot was an awesome name but not a name that you can build a long lasting meaningful business around.

source: Namepros

Jamie Siminoff
Company: Ring
Domain name:

I love to help brands grow. Schedule an introductory call with me and see how I can help take your business to the next level.

Get in touch

Your naming guide

My name is Tracy Fogarty and I have over 25 years of experience in helping businesses develop and empower their brands. Creative and result oriented, I strive to work with brands that are beyond time and fashion, based on unique values and ideas.

I am your connection with the domain owner. My aim is to understand your business, evaluate your proposal and present your application to the domain owner. You can learn more about me on my website or schedule an introductory call via the form here.

My process

Every client I work with is very unique and therefore my process of work is individual and tailored to each particular case. The below steps are more to be used as a guideline and are not set in stone.

Introductory call

We begin by looking at your brand, your assets and goals in order to clarify your needs and expectations. The introductory call will you give you a good idea how purchasing a premium domain works, domain valuation models to consider, financing options, and more.


Based on our introductory call and the particular case the next step is preparing a strategy (for longer, more complex projects) or a proposal. We will clarify which of those two is applicable to your case during our initial call.


I begin work on executing the steps in the strategy. Depending on our target this part of the process can have different duration. We stay in touch on regular bases, I inform you of progress and we discuss any relevant queries that may arise.

It has been my honor to work with
...and hundreds of others.

Human nature teaches us that the average person is more concerned about losing something rather than gaining. If Steve Jobs had that attitude, we would still be carrying a Blackberry. If you don't believe you are big enough, important enough, and here to stay, how do you expect your clients and business partners to believe it?

“Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it."

Philip Kotler
Author, Marketing Professor, Economist and Consultant, Founder of World Marketing Summit

Get in touch

You have arrived

Congratulations! You are now the proud Owner of your preferred domain name. The reaction and feedback from all stakeholders have been very positive. As you let your partners, employees, and customers know about this purchase your mobile is ringing for three days. You've got a huge number of calls, a mailbox full of messages and congrats. This purchase is looking good but you need a bit of time, to process it all, to see the numbers.

It's has now been six months and the numbers are in! 40% increase in direct traffic, then shortly after the number is 70%. Before you know it, the number of repeat customers is well over 200%. Who would have thought? This of course is because you went right to the source. You are positioned as the original, the real McCoy.

It's been a year now. You sit back and reflect, you've spent three months and a little fortune to acquire the best domain you could possibly buy, and looking back you realize, it was the best purchase you have ever made.

I hope you enjoyed the journey. While the story is fictional, it is backed by real people and real events, all of which are listed below.


"We saw a big growth with our repeat customers. We had an average return of repeat customers of over 200% from where it originally was and that was definitely attributable to the brand. When you are Pacific Pillows, you can stumble across a bunch of pillow sites, but when you are, its pretty clear that there is only one"

Craig Clark,


"Do you know how many companies have “Sumo” in their name? It’s a lot. You wouldn’t believe how many times someone has come up to me and said, “Oh, are you also like (completely unrelated to us) sumo?”. That’s why we went right to the source. There are many copycat Sumo names in the market but by owning we’re positioned as the original. We are the"

Noah Kagan,


"My mobile was ringing for three days. We’ve got a huge number of calls from people sitting in and out of our business, my mailbox was full of messages and congrats. Our marketing team received many emails from our clients saying we’ve made something huge. We expected people will react somehow but no one thought it gonna be so positive and massive."

Greg Warzecha,


"Overall, the reaction and feedback from all stakeholders has been very positive; it is simple and easy-to- remember, reflects our brand values and proposition very well."

Team at


"About 70% of traffic comes from the domain directly – we don’t have to purchase the keywords as much any longer.  The domain name is pretty valuable in and of itself."

Tor Sweeney,

"We saw a 40% increase in traffic immediately after securing our preferred domain"

John Furneaux,

word of mouth

"You will lose all word of mouth marketing if you don’t have a good name. Most people choose their name because the domain is available. That’s a really bad idea. I spent 3 months and $182,000 negotiating for, and it was the best purchase I ever made."

Aaron Patzer,

Get in touch

"I have known Tracy Fogarty for many years and have found her to be exceptionally honest, reliable, conscientious, courteous, as well as possessing unmatched negotiating skills."

"I would definitely recommend Tracy for a domain brokerage, the service has been much more professional, fast and reliable than some other known marketplaces."

O. I.
"Tracy was truly amazing to work with. She was a true entrepreneur and very strategic. But, the integrity she showed was what truly wowed us."

J. T.
"I genuinely believe that I have paid less for these names than I would have going direct. As the buyer, you can become emotional. Tracy provides that line of defense, removing the emotion. I have the utmost trust in Tracy and would happily recommend her to anyone who is looking for domain name sales representation or like me, for stealth domain acquisition."

S. M.