APOTESSILE.COM is available for sale or other proposals


What's in a name?

If you have a US startup called X and you don't have x.com, you should probably change your name. 100% of the top 20 YC companies by valuation have the .com of their name. 94% of the top 50 do. The problem with not having the .com of your name is that it signals weakness.

Paul Graham
Entrepreneur, VC, co-founder Y Combinator

Buying Tesla.com took over a decade, $11M & amazing amount of effort. Didn’t like TeslaMotors.com even when we were only making cars.

Elon Musk
Entrepreneur, CEO Tesla, SpaceX

Choose something with meaning, even if it's expensive and difficult to acquire, rather based on domain name availability, because otherwise, you're going to kill word-of-mouth.

Aaron Patzer
Founder of Mint.com

About 70% of traffic comes from the domain directly – we don’t have to purchase the keywords as much any longer. The domain name is pretty valuable in and of itself.

Tor Sweeney
Dresses.com

A domain name is your address, your address on the Internet. We all have a physical address; we're all going to need an address in cyberspace. They're becoming increasingly important.

Bob Parsons
American entrepreneur, billionaire, and philanthropist

Standing out just gets harder when people confuse you with other companies. That’s why we went right to the source. There are many copycat Sumo names in the market but by owning, we’re positioned as the original. We are the Sumo.com.

Noah Kagan
Co-founder Sumo.com

So, what is there in a name? Absolutely everything. It is one of the most important assets we have, providing instant recognition and a shorthand for our brand values.

Paul Hague
Founder B2B International
35 years of experience in market research agencies

It's never easy to spend $350,000 on a domain... In the end, we agreed that our brand was an increasing part of the value of the company, and we wanted to ensure we had that locked up as a priority.

Jacob Smith
Founder, Packet.com

We started with PerchHomes.co and then moved to Perch.com when we had an opportunity to get the domain. Ultimately, your website domain is a big part of your brand, particularly for a B2C company that is not primarily app-based.

Phil DeGisi
Founder, Perch.com

It’s never easy to find a catchy name for your company.

Greg Warzecha
User.com

Brand is key. Having a one-word category killer name as our brand has been everything for us.

Craig Clark
Pillows.com

I was ready to move forward on a deal ASAP - and this is key. A seller needs to know you are real and have the intention and the wherewithal to close on a deal.

Adam Perzow
Coins.com

I believe that a credible domain name is absolutely critical to success, especially for a B2B business. It was a top priority for us. We saw a 40% increase in traffic immediately after securing our preferred domain.

John Furneaux
Hive.com

People are trusting us with their finances and TryDave just didn't seem to give me the same confidence as Dave.com.

Jason Wilk
Dave.com

A domain name is akin to real estate – you have prime locations (e.g. food.com), you have solid ones (e.g. an examine.com), and then you have the rest (e.g. whatwhocaresabouthis.com).

Sol Orwell
Examine.com

Knowledge base

Don't know much about premium domain names?
Here are some useful links from our content partners.
THE HOUSE ALWAYS WINS

In a world that literally runs on technology your online presence is more important than ever. From how your clients find you and perceive your company to your relations with business partners and investors, everything is closely related to how and where you are on the internet.

read the article
PREMIUM DOMAIN VS ADVERTISING COST

A premium domain will move your business to the next level and getting the right one for your website doesn’t cost much when you consider all the benefits that it brings to branding your business. See how traditional advertisign methods compare to domains.

read the article
Lush and Vans are moving beyond advertising

Big brands are tired of changing algorithms, privacy issues and not being in control of their content on social media. They are focusing instead on building a strong brand on their domains.

read the article

Proposals welcome

• Offers from US$300/month, minimum lease commitment 24 months.
• Partnerships, cash + equity, and other creative financing structures may be entertained.

About Tracy Fogarty

Tracy Fogarty has over 25 years of experience in helping businesses develop and empower their brands. Creative and result oriented professional, Ms. Fogarty strives to work with brands that are beyond time and fashion, based on unique values and ideas.

Tracy is your connection with the owner of APOTESSILE.COM. Her aim is to understand your business, evaluate your proposal and present your application to the domain owner.

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