You are about to make one of the best decisions for your business. Hi, my name is Tatiana. I started working with businesses on their brand and web presence 15 years ago. I know first hand the importance of a good name and instant value it can bring to the right business.
I am your connection with the domain owner. My aim is to understand your business, evaluate your needs and if you are the right fit for IPSWAP.COM, work with you on getting a strong proposal to the domain owner.
Is IPSWAP.COM your dream domain name? Let’s talk and find out if we are a fit.
We begin by looking at your brand, your assets and goals in order to clarify your needs and expectations. The introductory call will you give you a good idea how purchasing a premium domain works, domain valuation models to consider, financing options, and more.
Based on our introductory call and the particular case, the next step is preparing a strategy (for longer, more complex projects) or a proposal. We will clarify which of those two is applicable to your case during our initial call.
I begin work on executing the steps in the strategy. Depending on our target this part of the process can have different duration. We stay in touch on regular bases, I inform you of progress and we discuss any relevant queries that may arise.
Congratulations! You are now the proud owner of IPSWAP.COM. As the news spread amongst your partners, employees, and customers, your mobile is ringing for three days. You've got a huge number of calls, a mailbox full of messages and congrats. Everything is looking good but you need a bit of time, to process it all, to see the numbers.
It has now been six months and the numbers are in! 40% increase in direct traffic, then shortly after the number is 70%. Repeat customers have grown well over 200%. Who would have thought? Increased trust, word of mouth, no traffic leaks, an important immunity against another brand who may grab the domain, better SEO and more effective marketing campaigns. You didn't even realize you were missing on all of those before.
It's been a year now. You sit back and reflect, you've spent three months and a small fortune to acquire IPSWAP.COM, and looking back you conclude, it was the best investment you have ever made.
I hope you enjoyed the journey. While the story is fictional, it is based on real people and real events, all of which are listed below.
"We saw a big growth with our repeat customers. We had an average return of repeat customers of over 200% from where it originally was and that was definitely attributable to the brand. When you are Pacific Pillows, you can stumble across a bunch of pillow sites, but when you are Pillows.com, its pretty clear that there is only one Pillows.com"
Craig Clark, Pillows.com
"Do you know how many companies have “Sumo” in their name? It’s a lot. You wouldn’t believe how many times someone has come up to me and said, “Oh, are you also like (completely unrelated to us) sumo?”. That’s why we went right to the source. There are many copycat Sumo names in the market but by owning Sumo.com we’re positioned as the original. We are the Sumo.com."
Noah Kagan, Sumo.com
"My mobile was ringing for three days. We’ve got a huge number of calls from people sitting in and out of our business, my mailbox was full of messages and congrats. Our marketing team received many emails from our clients saying we’ve made something huge. We expected people will react somehow but no one thought it gonna be so positive and massive."
Greg Warzecha, User.com
"Beyond just the benefits of properly aligning our brand with the .com name, we knew that owning this domain would illustrate to future customers that we’re here to stay for the long haul."
Steli Efti, CEO of Close.com
"Overall, the reaction and feedback from all stakeholders has been very positive; it is simple and easy-to- remember, reflects our brand values and proposition very well."
Team at Invest.com
"About 70% of traffic comes from the domain directly – we don’t have to purchase the keywords as much any longer. The domain name is pretty valuable in and of itself."
Tor Sweeney, Dresses.com
"We saw a 40% increase in traffic immediately after securing our preferred domain"
John Furneaux, Hive.com
"After acquiring user.com we noted 300% increase in traffic."
Tomasz Sawicki, CMO User.com
"You will lose all word of mouth marketing if you don’t have a good name. Most people choose their name because the domain is available. That’s a really bad idea. I spent 3 months and $182,000 negotiating for Mint.com, and it was the best purchase I ever made."
Aaron Patzer, Mint.com