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Having naming issues?

People are trusting us with their finances and TryDave just didn't seem to give me the same confidence as Dave.com

source: Namepros

Jason Wilk
Co-founder, CEO
Company: Dave
Domain name: Dave.com

We understood that many people thought our site was already Punchbowl.com even though at the time it was MyPunchbowl.com.

source: Namepros

Matt Douglas
CEO
Company: PunchBowl
Domain name: PunchBowl.com

“Wan” in “37wan.com” means “play” or “gaming,” but for players from outside of China, the word “wan” probably wouldn’t make any sense.

source: Namepros

37Games
Team
Company: 37Games
Domain name: 37.com

The problem with not having the .com of your name is that it signals weakness.

source: PaulGraham.com

Paul Graham
Entrepreneur, VC, Co-founder
Y Combinator

Standing out just gets harder when people confuse you with other companies.

source: Entrepreneur.com

Noah Kagan
Co-founder
Company: Sumo
Domain name: Sumo.com

We needed a name that would be understood and easy to remember. It was very important for us to have a simple brand that has the ability to be recognized and understood globally.

source: Namepros

Gregory R. Lettieri
Co-founder
Company: Recycle Track Systems
Domain name: RTS.com

We’ve grown over the years – and we’re now much more than a taxi app. This new brand is an important evolution that represents our goal to outserve our customers.

source: Grab.com

Anthony Tan
Group CEO and Co-Founder
Company: Grab
Domain name: Grab.com

We saw our customers confusing us with some of the other companies in the industry, and wanted to remedy that issue. Our service is so different and unique in comparison with the competition that these confusions might cost us a lot of opportunities.

source: Namepros

Oliver Dlouhy
CEO
Company: Kiwi
Domain name: Kiwi.com

(The entire team's) main concern is the length of TuftandNeedle.com along with its difficulty to type. At thirteen characters and consisting of three words, their concerns were well founded.

source: Namepros

Tuft & Needle
PR Department
Company: Tuft & Needle
Domain name: TN.com

DoorBot was an awesome name but not a name that you can build a long lasting meaningful business around.

source: Namepros

Jamie Siminoff
Founder
Company: Ring
Domain name: Ring.com

Take your business to the next level with AOMU.COM

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Your brand consultant

You are about to make one of the best decisions for your business. Hi, my name is Tatiana. I started working with businesses on their brand and web presence 15 years ago. I know first hand the importance of a good name and instant value it can bring to the right business.

I am your connection with the domain owner. My aim is to understand your business, evaluate your needs and if you are the right fit for AOMU.COM, work with you on getting a strong proposal to the domain owner.

Is AOMU.COM your dream domain name? Let’s talk and find out if we are a fit.

Is AOMU.COM your perfect domain name?

Get started

My process

Introductory call

We begin by looking at your brand, your assets and goals in order to clarify your needs and expectations. The introductory call will you give you a good idea how purchasing a premium domain works, domain valuation models to consider, financing options, and more.

Strategy/Proposal

Based on our introductory call and the particular case, the next step is preparing a strategy (for longer, more complex projects) or a proposal. We will clarify which of those two is applicable to your case during our initial call.

Delivery

I begin work on executing the steps in the strategy. Depending on our target this part of the process can have different duration. We stay in touch on regular bases, I inform you of progress and we discuss any relevant queries that may arise.

If you don't believe you are big enough, important enough, and here to stay, how do you expect your clients and business partners to believe it?

“Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it."

Philip Kotler
Author, Marketing Professor, Economist and Consultant, Founder of World Marketing Summit

Your domain name has direct impact on advertising expenses, trust and authority from clients, partners and investors.

let's talk

You have arrived

Congratulations! You are now the proud owner of AOMU.COM. As the news spread amongst your partners, employees, and customers, your mobile is ringing for three days. You've got a huge number of calls, a mailbox full of messages and congrats. Everything is looking good but you need a bit of time, to process it all, to see the numbers.

It has now been six months and the numbers are in! 40% increase in direct traffic, then shortly after the number is 70%. Repeat customers have grown well over 200%. Who would have thought? Increased trust, word of mouth, no traffic leaks, an important immunity against another brand who may grab the domain, better SEO and more effective marketing campaigns. You didn't even realize you were missing on all of those before.

It's been a year now. You sit back and reflect, you've spent three months and a small fortune to acquire AOMU.COM, and looking back you conclude, it was the best investment you have ever made.

I hope you enjoyed the journey. While the story is fictional, it is based on real people and real events, all of which are listed below.

confidence

"We saw a big growth with our repeat customers. We had an average return of repeat customers of over 200% from where it originally was and that was definitely attributable to the brand. When you are Pacific Pillows, you can stumble across a bunch of pillow sites, but when you are Pillows.com, its pretty clear that there is only one Pillows.com"

Craig Clark, Pillows.com

authenticity

"Do you know how many companies have “Sumo” in their name? It’s a lot. You wouldn’t believe how many times someone has come up to me and said, “Oh, are you also like (completely unrelated to us) sumo?”. That’s why we went right to the source. There are many copycat Sumo names in the market but by owning Sumo.com we’re positioned as the original. We are the Sumo.com."

Noah Kagan, Sumo.com

authority

"My mobile was ringing for three days. We’ve got a huge number of calls from people sitting in and out of our business, my mailbox was full of messages and congrats. Our marketing team received many emails from our clients saying we’ve made something huge. We expected people will react somehow but no one thought it gonna be so positive and massive."

Greg Warzecha, User.com

Trust

"Beyond just the benefits of properly aligning our brand with the .com name, we knew that owning this domain would illustrate to future customers that we’re here to stay for the long haul."

Steli Efti, CEO of Close.com

"Overall, the reaction and feedback from all stakeholders has been very positive; it is simple and easy-to- remember, reflects our brand values and proposition very well."

Team at Invest.com

Traffic

"About 70% of traffic comes from the domain directly – we don’t have to purchase the keywords as much any longer.  The domain name is pretty valuable in and of itself."

Tor Sweeney, Dresses.com

"We saw a 40% increase in traffic immediately after securing our preferred domain"

John Furneaux, Hive.com

"After acquiring user.com we noted 300% increase in traffic."

Tomasz Sawicki, CMO User.com

word of mouth

"You will lose all word of mouth marketing if you don’t have a good name. Most people choose their name because the domain is available. That’s a really bad idea. I spent 3 months and $182,000 negotiating for Mint.com, and it was the best purchase I ever made."

Aaron Patzer, Mint.com

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